Brand Guidelines
This is a guide to the design elements that make up the Stockton Mortgage identity. It includes advice, templates, and sample executions that demonstrate how to bring our brand to life.
Logos
This logo is the foundation of the Stockton Mortgage brand. It is a solid foundation that inspires trust.
Center-Aligned Logo
Always keep a standard amount of clear space around the logo, measured by the symbol.
2. Do not remove elements of
the logo.
3. Do not color parts of the logo.
4. Do not rotate the logo.
5. Do not add elements to the logo.
6. Do not outline the logo.
7. Do not remove pieces of the logo.
8. Do not add drop shadows to
the logo.
Colors
Color has enduring emotional appeal. The Stockton Mortgage color palette contains a range of blues and a bright yellow. By pairing the colors consistently, you can reinforce brand recognition.
Stockton Blue
Pantone 285
CMYK 91 / 58 / 2 / 0
HEX #006AB1
Navy
Pantone 2168
CMYK 89 / 75 / 55 / 68
HEX #0A1C2B
Yellow
Pantone 1225
CMYK 4 / 29 / 90 / 0
HEX #F4B839
Color works differently in print than on screen, so you’ll need different color codes for each.
Pantone (PMS)
The Pantone system is used for precise color matching –
you can give a Pantone reference to any printer, anywhere, and they’ll print the exact
same color.
CMYK (Cyan/Magenta/Yellow/Black)
The print files will be delivered in
CMYK color mode, which is suitable for commercial full color and everyday printing.
Note: If you try placing a CMYK file into a Microsoft Office program and the image doesn’t display correctly, try the RGB version.
HEX (Hexadecimal)
This six digit code is associated with websites,
viewed on a screen, and refers back to the RGB color.
Typography
Fonts express as much as words. They convey feeling, establishing a consistent and ownable visual language for Stockton Mortgage.
Use the Cambon and Messina font families for all of your typographic needs.
Headlines are set in Cambon Bold.
Subheading
Subheadings are set in Cambon Demi.
Body Copy
Body copy is set in Messina Sans Regular.
Photography
Office Photography
Photography should be bright and inviting. It should show real Stockton Mortgage employees when possible. When sourcing stock photos, avoid photos that appear staged. We want photography to show that there’s a group of warm and friendly people here to make your life easier.
Portrait Photography
Portrait photography should be consistently lit and sized. Subjects should wear solid colors and avoid patterns.
Collateral
Use this template when making standard 3.5” x 2” business cards.
Use this template when making #10(4.125 x 9.5) envelopes.
General Yard Signs
Use this template when making yard signs.
Loan Officer Yard Signs
Use this template when making loan officer specific yard signs.
General Billboards
Use this template when making billboards.
Loan Officer Billboards
Use this template when making loan officer specific billboards.
Use this template when making standard folders.
Logo Animation
This video introduces the new Stockton Mortgage logo.
Use these images on all Stockton Mortgage social media platforms.
Thank you.
Questions?
Anthony Whiteside
VP, Director of Technology and Marketing
awhiteside@amcapproved.com
(502) 227 1100